Facebook Ads Without Tears
by
Minessa Konecky
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Day 1: TOFU: Your Secret Weapon
Orientation to Facebook ads and the Marketing Rule of 7. By the end of this session you will know the path of least resistance to customer conversion, and have a working knowledge of your target audience.
Day 1: TOFU: Your Secret Weapon
{FB ADS} – TOFU: Your Secret Weapon
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Your Audience thinks You're a Stranger to Them
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Overview of Your TOFU Ad
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Homework: Target Audience
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Table of contents
Facebook Ads Without Tears
by
Minessa Konecky
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Welcome & What to Expect
Welcome & What to Expect
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Welcome & Orientation
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Welcome & Orientation
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Schedule for the Course
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Schedule for the Course
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Questions or Concerns?
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Questions or Concerns?
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What to Expect From This Course
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What to Expect From This Course
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Build Your Foundation
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Build Your Foundation
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Day 1: TOFU: Your Secret Weapon
Day 1: TOFU: Your Secret Weapon
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{FB ADS} – TOFU: Your Secret Weapon
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{FB ADS} – TOFU: Your Secret Weapon
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Your Audience thinks You're a Stranger to Them
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Your Audience thinks You're a Stranger to Them
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Overview of Your TOFU Ad
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Overview of Your TOFU Ad
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Homework: Target Audience
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Homework: Target Audience
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Day 2: Targeting Options
Day 2: Targeting Options
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{FB ADS} – Time to figure out who’s going to see your ads
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{FB ADS} – Time to figure out who’s going to see your ads
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Picking Your Ad Audience
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Picking Your Ad Audience
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Homework - Create Your Audience
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Homework - Create Your Audience
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Day 3: Writing Copy for your Ad
Day 3: Writing Copy for your Ad
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{FB ADS} – You’re Gonna Write a Classic Here
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{FB ADS} – You’re Gonna Write a Classic Here
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Description Text (40-80 Characters)
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Description Text (40-80 Characters)
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Headline (5 Words, 25 Characters)
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Headline (5 Words, 25 Characters)
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Link Description (13 Words)
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Link Description (13 Words)
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Call to Action
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Call to Action
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Homework - Write the Copy For Your Ad
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Homework - Write the Copy For Your Ad
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Day 4: Create your Ad Image
Day 4: Create your Ad Image
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E-Mail - {FB ADS} Create your Ad Image
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E-Mail - {FB ADS} Create your Ad Image
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Creating Your Graphic
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Creating Your Graphic
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Example: Use a Picture of your product and nothing else (No text)
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Example: Use a Picture of your product and nothing else (No text)
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Example: Action Photo
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Example: Action Photo
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Example: Use Icons or Illustrations
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Example: Use Icons or Illustrations
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Homework - Create Your Ad Image
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Homework - Create Your Ad Image
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Day 5: Posting Your Ad
Day 5: Posting Your Ad
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E-Mail - {FBADS} It’s beginning to look a lot like – ad day! 🎄
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E-Mail - {FBADS} It’s beginning to look a lot like – ad day! 🎄
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Step 1: Selecting Your Objective & The A/B Test
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Step 1: Selecting Your Objective & The A/B Test
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Step 2: Your Audience
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Step 2: Your Audience
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Step 3: Placement & Delivery Optimization
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Step 3: Placement & Delivery Optimization
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Step 4: Budget & How Much to Spend
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Step 4: Budget & How Much to Spend
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Step 5: Adding in the Creative Work
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Step 5: Adding in the Creative Work
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Step 6: Entering in Your Copy
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Step 6: Entering in Your Copy
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Homework - Create Your Ad
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Homework - Create Your Ad
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BONUS CONTENT!
BONUS CONTENT!
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Template - Solution for a Problem
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Template - Solution for a Problem
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Template - Obstruction Remover
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Template - Obstruction Remover
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Template - Download Free Solutions
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Template - Download Free Solutions
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Sample - Testimonial
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Sample - Testimonial
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BONUS - GROWING & IMPROVING IN STEPS
BONUS - GROWING & IMPROVING IN STEPS
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Diagnosing the Problem
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Diagnosing the Problem
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Facebook's Troubleshooting Tips
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Facebook's Troubleshooting Tips
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Testing Your Audience
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Testing Your Audience
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Testing Your Creative
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Testing Your Creative
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Testing Your Call to Action (CTA)
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Testing Your Call to Action (CTA)
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