Day 2: Targeting Options

Today you're going to use the Audience manager to 5 audiences for you to test your content against. For the purposes of this ad, we're going to test this your content against 3 completely cold audiences, and 2 slightly warm audiences (Group 1 & 2 from the Ad Primer)

If you still feel shaky on the benefits of using a target audience strategy, this short video will clarify
Day 2: Targeting Options
{FB ADS} – Time to figure out who’s going to see your ads
Picking Your Ad Audience
Homework - Create Your Audience
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