Photography is an evolution. Its unlikely that anyone will pick up a camera and immediately take gorgeous pictures that sell. There is a process that most business owners go through when taking pictures of their products, and it all starts with consistency. Taking pictures is an art, so requires a lot of practice. Check out the pictures below and you can see how Saira's technique has evolved over the years to go from taking pictures with the primary goal of getting them done to making them into advertisements for her business.

Now its important to decide what you're trying to accomplish and take photographs accordingly. How much do you want someone to spend on this product? Do they need to be able to envision themselves in it? Are you taking a picture to create an advertisement or to get a pic up on the web? These are critical questions that all social sellers and online retailers need to ask themselves about their imagery. Over the next few lessons we'll cover the techniques you can use to create consumers from your visitors by using your photographs.