Welcome
Welcome
Table of contents
Welcome
Welcome
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How Much Time Will it Take?
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Phase Release Schedule
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How the Course is Structured
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90% to Success
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When You're Feeling Overwhelmed
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How this will help with the 2019 Facebook Changes
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>> Crucial Step! Different Types of Activities
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Module 0 - Welcome & Introduction
Phase 1 - Audience Auditor
Phase 1 - Audience Auditor
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Terminology for your Customers
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>> Lets talk about where you fit into your customers life!
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Well isn't that Special?
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>> Building Your Unicorn Factor
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The FOUR ways your customers find you
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Getting the Information Straight from your Customer's Mouth
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>> Asking the questions - or the great, powerful, and terrifying, market research survey
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>>Where to post your Survey for Responses
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Phase 1 - Audience Auditor: Quiz
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Phase 1 - Bonus - UVP Examples
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Phase 1 - Bonus - Market Research Mistakes to Avoid
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Phase 1 - Bonus - Tips for a Successful Market Survey
Phase 2 - Map Maker
Phase 2 - Map Maker
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Please don't go - Your 10-Second Influencers and why they matter
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Telling Your Customer about You by Talking about Solving Their Problems
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Your Customer's Brain Algorithm
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>> Time to put pen to paper in your Autobiography: The Marketing Version
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>> Writing Your Elevator Pitch
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Phase 2 - Map Maker: Quiz
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Phase 2 - Bonus - About Us - Example 1: Direct to Success
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Phase 2 - Bonus - About Us - Example 2: Clothing
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Phase 2 - Bonus - Feeling Less Weird Saying Your Elevator Pitch
Phase 3 - Storyteller
Phase 3 - Storyteller
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What "Engagement" means in real life
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How Storytelling Impacts Your Body & Mind
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Step 1: The Matter at Hand
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Step 2: Cultivate the Tone
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Step 3: Paint the Canvas
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Step 4: Call them Home
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>> Conducting a Peer Review
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But I'm Really Boring... No One Cares What I Have to Say
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>> Step 1 - What are you going to talk about? - Brainstorm Your Topic
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>> Step 2 - How are you going to make people feel
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>> Step 3 - Telling them the story - Painting the Canvas
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Step 4 - Your Call to Action
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Storytelling Wrapup
Phase 4 - Pro-Animator
Phase 4 - Pro-Animator
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Stories we tell ourselves About Video
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>> Record Some Videos
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Equipment You (MIGHT) Want
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Types of Marketing Videos
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>> Your First Video
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>> Create Your Video
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>> Premiere Your Video
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>> Create a Video in 10 Minutes or Less
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Phase 4 - Are you a Pro Animator?
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Bonus - Phase 4 - Requesting Reviews
Phase 5 - Live Streamer
Phase 5 - Live Streamer
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>> Planning a Successful Live
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Planning Your Live Event
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Attracting an Audience
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15-Second Promo Videos
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Using the Alton Brown Rule in Social Media
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Creating Content for your Live/Page/Group
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Practice makes Perfect
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>> Conquering your Fear - Introductory Video
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You're Streaming Now!
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Bonus - Phase 5 - What if the trolls come?
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Bonus - Phase 5 - E-Mail Templates for your Live Event
BONUS - Phase 5 - Promotional Activities for Live Sales
BONUS - Phase 5 - Promotional Activities for Live Sales
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Schedule for the Sale Event
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Things to Talk About
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Promotional Content Worksheet
Implementation Week
Implementation Week
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Creating Your Calendar
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Control your Business
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Plan to Succeed - Don't Plan to Feel Bad About Yourself
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5 Hour Piggy Backing Plan
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Step-by-Step Content Calendar Instructions
Phase 6 - Facebook Ad Hero
Phase 6 - Facebook Ad Hero
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Customer: First Contact
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Overview of the Process
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>> Building Your First Ad
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>> Placement & Budget
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>> Selecting Ad Content
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>> Follow Up Videos
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What is a Carousel Ad and how do you use one?
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Components of a Conversion Carousel Ad
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Carousel Ad - A Case Study
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>> Create your Carousel Ad - Content
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>> Create your Carousel Ad - Facebook
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Bonus - Add Products to Your Store
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Bonus - Using the Facebook Store if You're a Direct Seller
BONUS - Ross Approved! PIVOT!
BONUS - Ross Approved! PIVOT!
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Who will buy your products and why?
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Are you Showing them it's a Love Connection?
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Are you writing for engagement or to check something off a list?
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Is ANYONE watching your videos?
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Lets not throw away money
BONUS CONTENT!
BONUS CONTENT!
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Bonus - Design Your Customer
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Bonus - Converting to Sales
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Bonus - What about the 80/20 Rule
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Bonus - #powertools for keeping people interested
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Bonus - How long Should Posts Be?
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Bonus - Posts are More than Just Graphics
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Bonus - Storytelling E-Book.pdf
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Bonus - Using the Anchor Post Strategy
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>> Build your Catalog on Facebook