Phase 3 - Storyteller

If you’re going to get your products in front of your prospective customers using Facebook, then you need to give the platform what it wants. Facebook sustains on advertising money, and it needs users to remain relevant to marketers. So they need to keep people coming back to the platform frequently and staying longer. 

That’s why the algorithm is currently written specifically to show users content that:
  1. Is like other content that they’ve posted or interacted with in the past; 
  2. Or created by people they have an algorithmically demonstrated relationship with. An algorithmically demonstrated relationship is one where they’ve interacted with each other or with each other’s content in the recent past. Recency length undetermined, but my research shows a few days to a couple of weeks).

How Engagement Happens in the Algorithm

In the back end, the algorithm keeps track of our interests, likes, dislikes, and relationships in what I like to call our shadow profile because it used to be hidden. Now with Facebook's new transparency initiative, you can find some of this profile in your preferences, but not all of it.

When you post on your business page this is the lifecycle of that post:
  1. Facebook tests that content by showing it to a handful of BP followers. 
  2. If they interact with it, the algorithm compares their shadow profiles to the shadow profiles of other people following your page. 
  3. If it finds matches or close matches, it posts your content in their news feeds as well.  
  4. The algorithm also looks through the people who engaged with your content’s friends list and shows your posts to potential matches from those lists as well. These are people who have not followed your page and may have no idea who you are. This expanded exposure is what creates reach beyond your immediate sphere of influence. The more interaction your post gets, the broader the reach and with each subsequent post like this, you increase your pool of potential customers.  This interaction is what we call, engagement. 

Audio Narrative

Phase 3 - Storyteller
What "Engagement" means in real life
How Storytelling Impacts Your Body & Mind
Step 1: The Matter at Hand
Step 2: Cultivate the Tone
Step 3: Paint the Canvas
Step 4: Call them Home
>> Conducting a Peer Review
196 KB
But I'm Really Boring... No One Cares What I Have to Say
>> Step 1 - What are you going to talk about? - Brainstorm Your Topic
197 KB
>> Step 2 - How are you going to make people feel
197 KB
>> Step 3 - Telling them the story - Painting the Canvas
168 KB
Step 4 - Your Call to Action
Storytelling Wrapup