The market right now is excited by the prospect of supporting small business owners and direct sellers, but very few small businesses are able to create and maintain a thriving business for longer than a few years because finding customers proves to be really tough once you get through selling to your friends, family, and community.
As a result, most business owners start to double down on marketing activities that already aren’t working. So now there’s more time, more effort, but less money.
You started your business to spend more time with your family, but now you’re always tired and they feel like you choose your business over them time and time again.
It’s time for a new approach. It’s time to remodel your business. And like any good remodel, it starts with knowing what you’re working with.