When I was first starting my boutique, I felt like ads were impossible. To even get the most basic ad out required a PhD in marketing. And at the time, I was selling clothes – I didn’t want to be an ads expert. I just wanted to know what I needed to get an ad out to get customers in. Something relatively quick and easy so I could get back to helping my customers.
It's why I created a quick and straightforward Facebook Ads course. No muss, no fuss. You won't get a dozen screens with a thousand options. Just 5 days with what you need to know to create a high converting ad.
👀 Day 1: TOFU: Your Secret Weapon
Orientation to Facebook ads and the Marketing Rule of 7. By the end of this session you will know the path of least resistance to customer conversion, and you’ll unlock the power of the Audience Insights tool (The secret to success on Facebook!)
🎯 Day 2: Targeting Options
Taking advantage of that success tool, you’ll create 5 audiences to test your content against (and how to let Facebook pick winners for you)
✍️ Day 3: Writing Copy for your Ad
Creating ad copy that captures your audience’s attention and ignites their desire for your product by tapping into proven (and ethical) persuasion tactics. By focusing on the emotions with your copy, you create a shortcut to connection with your cold audience.
🖼️ Day 4: Create your Ad Image
Emotion happens in images, so no matter what your copy says you’ll need a compelling image to get your audience’s attention
💰 Day 5: Create Your Ad and Post It
Now that we’ve put everything together, it’s time for you to create your ad. We cover the ad manager, budgeting, and ad placements. Students will also learn 3 metrics to use to gauge the veracity of their ads.