What You Say on Social Media is Only Half the Battle!
Have you ever asked someone with high engagement what they do to get those reactions? Usually they’ll say, “Oh, it’s easy, I just talk about insert topic of conversation here.”
So you get excited, you go home, and you write a post about the same topic of conversation, and….crickets.
It can be hard not to take that kind of thing personally.
The truth is though, after reviewing and workshopping hundreds of posts, I’ve learned that it’s not always about the topic you write about, but about the images you select, and the language you choose. It’s about evoking an emotion.