With Mark Zuckerberg completely backing away from the whole newsfeed idea, its definitely scary to think that there may be a time where Facebook wont be central to our lives. But the good news is that even if Facebook is gone, the philosophies we talk about in this course will apply across the board. We’re focusing on marketing principles here, not the individual tools – though we do use Facebook as our representative example. These philosophies can be applied anywhere on any platform – they are based on how we engage with each other as people, and focus more on relationships building for long term success than immediate sales that satisfy in the short term only. 

Though the topics we’re covering are similar, this is unlike any other course I’ve ever created. The Marketing for Direct Sellers course and the Social Strategy Squad are designed to allow you to work at your own pace, you can pick up the content at any time and take however long you’d like to complete it. It works best for self-starters or people who want to grow their business at a more measured pace. But even self-starters need help sometimes. Like me. I get shit done, but a few years ago I realized that as much as I wanted to do it on my own, I wasn’t, and I needed someone to not only train me as a marketing expert, but a coach who would be a hard taskmaster and keep me on track. So I signed up for Rebecca Tracey’s course. She impressed upon me an alternative way of learning, deadline oriented, and speed focused. Since this course is designed to be fast, many of the philosophies have been reworked for that purpose. 

Accountability is a two way street, and if you want to get something done fast, there’s no better way. Everyone is accountable to different things, so in order to ensure that everyone was represented there are 4 different accountability tools in place to keep you on track. 

You can participate in as many or as few of the accountability exercises as you’d like, keeping in mind the more accountable you are, the higher your likelihood of success. 

Here’s the thing, this is totally a lot of content and I’m going to ask a lot of you in this bootcamp. You’re going to do things you haven’t before, and its going to feel a bit uncomfortable. You’ll probably scream and yell a bit about what a pain in the ass I am, but I made a commitment to you, and it’s one I take very seriously. 

I’ll provide you with the content, but you need to do the work. And when it’s over, you’ll have product you can be proud of. And as long as you commit to devoting time each week to the lessons, use the resources provided to you for support, and reach out if you need help, you can totally do this. 

Nothing good comes easy unfortunately, we’ve all learned that the hard way. And you’re a small businesswoman, you’re not afraid of hard work, and you’re willing to put in the effort. I’ll bet you’re already burning the candle at both ends and feeling burned out. You’ll need to make sure that during this week, everything you do is targeted towards this training. 

You don’t need any prior experience at all, we’re going to go over the absolute basics in this training and put together a single ad sequence to warm up your customers that you can recreate over and over again. If you have had ad experience in the past, then that is fantastic, so you may be tempted to try running ads that you’ve learned from other training courses. We’re going to ask that you focus on this ad sequence, so that you can learn how it’s done, at least for the duration of the course. 

When you sign up, you’ll receive access to the pre-launch information that you can use to learn how the course is structured. We’ll get some housekeeping out of the way, and let you know what you can expect in a little more detail. 

Once the course launches on 04/20, you will receive access to one module a week (except for the Video week in May). The rollout schedule is very specific to allow ample time for you to complete the activities for one module before moving onto another. Small business owners are ambitious, excited, and tend to love to take on big projects that usually end up laying unfinished in a Google drive. This will protect your time, and ensure the highest chance of success. 

To get your business up and running, you won’t need anything else. If you want to learn other things like Instagram and how to run vendor events, you’re definitely going to need other courses. But in terms of setting up your business page, finding your audience, creating a pipeline of customers through organic and paid advertising, this is all you’ll need. 

Here’s what you will need to do though. You’ll need to block off time to APPLY what you’ve learned (and there’s quite a bit that can be applied right away), so that you can start to experiment while the course is still going. 

Well we are talking about social media so there is going to be some element of technology involved. But I’ve spent a lot of time taking big projects and breaking them down into smaller, manageable chunks. You will learn how to make a video using a new piece of online software, but I picked the one with the shortest time to production, since the end goal is to save your time. As long as you invest the time necessary, watch the videos, and take advantage of the resources provided to you, you’re going to be fine.